Wednesday, July 15, 2009

Facebook grows as MySpace becomes a ghetto

San Francisco News - Researcher says white folks are fleeing MySpace for Facebook - page 1

Last week, a study showing that older folks have flocked to Facebook was all over the news. But word of an even more provocative trend waits in the wings: white flight from MySpace to Facebook.

That's according to self-styled social media pundit Danah Boyd, who earned a Ph.D. from UC Berkeley's School of Information in 2008. After four years of quizzing teenagers across the country, she contends that white kids are more likely than their nonwhite counterparts to abandon MySpace for its rival, or to choose Facebook in the first place. MySpace has become the "'ghetto' of the digital landscape," she said in a talk at the recent annual conference of the Personal Democracy Forum, an organization that explores how technology influences politics.

She compared the exodus of whites from MySpace to Facebook to the exodus of white city-dwellers to the suburbs over the past 50 years. As Boyd (who is white, by the way) put it, "Many of us have habitually crossed the street to avoid what is seen as the riff-raff."

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