Excerpt:
In a recently screened BBC documentary, UK
neuroscientists suggested that the brains of Apple devotees are
stimulated by Apple imagery in the same way that the brains of religious
people are stimulated by religious imagery.
People have
often talked about “the cult of Apple”, and if a recent BBC TV
documentary is to be believed, there could be something in it.
The program, Secrets of the Superbrands,
looks at why technology megabrands such as Apple, Facebook and Twitter
have become so popular and such a big part of many people’s lives.
In
the first episode, presenter Alex Riley decided to take a look at
Apple. He wanted to discover what it is about the company that makes
people so emotional. Footage of the opening of the Cupertino company’s
Covent Garden store in central London last year showed hordes of Apple
devotees lining up outside overnight, while the staff whipped up
customers (and themselves) into something of an evangelical frenzy. This
religious-like fervour got Riley thinking – he decided to take a closer
look at the inside of the head of an Apple fanatic to see what on earth
was going on in there.
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