Saturday, February 7, 2009

Auto-Tune: Why Pop Music Sounds Perfect

Auto-Tune: Why Pop Music Sounds Perfect - TIME <full story
... Almost immediately, studio engineers adopted it as a trade secret to fix flubbed notes, saving them the expense and hassle of having to redo sessions. The first time common ears heard Auto-Tune was on the immensely irritating 1998 Cher hit "Believe." In the first verse, when Cher sings "I can't break through" as though she's standing behind an electric fan, that's Auto-Tune--but it's not the way Hildebrand meant it to be used. The program's retune speed, which adjusts the singer's voice, can be set from zero to 400. "If you set it to 10, that means that the output pitch will get halfway to the target pitch in 10 milliseconds," says Hildebrand. "But if you let that parameter go to zero, it finds the nearest note and changes the output pitch instantaneously"--eliminating the natural transition between notes and making the singer sound jumpy and automated. "I never figured anyone in their right mind would want to do that," he says. ...

0 comments: